Written by: Marissa Comeau
Written by: Greer Lemnah
Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.
Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.
Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.). You can read more about in our article “Inbound Marketing Vs. Outbound Marketing.”
We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.
The plan breaks into three critical parts:
We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.
Here are some of the digital marketing tactics we employ:
The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.
We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).
We firmly believe that “what you cannot measure, you cannot improve.” So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls to your sales number.
A typical digital client works with Vital on a monthly basis and invests between $5,500 and $24,500 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.
You will have a dedicated team committed to your business. Your team will consist of:
You get a full team of digital marketing professionals dedicated to your business.
You probably have questions about the details of how this program works. Instead of keeping them a secret and making you call us to find out, we’re going to share them with you directly. We keep a running list of 25+ questions people generally have about how this program works. Some of these questions include:
Our clients have seen notable lead and revenue growth over the years. Here are several case studies that provide a step-by-step breakdown of how we achieved success together thanks to our digital marketing program.
Be a hero, take your company to new heights with a Digital Marketing Strategy.
You might’ve noticed that those of us at Vital are more than a little obsessed with inbound marketing — and what’s…Read more →