Digital Marketing Strategy

The path to hell is paved with digital marketing silos.

We can’t tell you how many times a client has come to us because their SEO agency didn’t understand their brand. Or because their PPC agency spent their whole budget on a campaign that didn’t convert. Or because their content marketing agency had no idea how to move visitors through a funnel.

As a full-service digital marketing agency with a unique, holistic approach, we are able to deliver a dramatically greater return on your investment than agencies with a more narrow, tactical focus. That’s because we start with an in-depth assessment of your digital marketing foundation. We identify and repair any holes or weak spots. Then we create a comprehensive strategy to meet your goals.

Most importantly, we tear down tactical silos and apply a proven system for analyzing multi-platform data to increase the effectiveness of each and every digital marketing dollar you spend.

514

Increase in Organic Website Traffic

450

Increase in Website Leads

1060

Increase in Keywords Ranked on Page One

1900

ROI

How Does Our Digital Marketing Program Work?

When you’ve been around as long as we have (20+ years and counting), and you’re stacked with the best creative and strategic minds in the business (about 100 of them), awesome ideas are never in short supply. The challenge is vetting the right ideas, for the right audiences, on the right platforms, at the right time, to achieve the right goals.

That is exactly what our program is built to do. Here’s how:

Yearly Goals & Objectives Alignment
Yeah, you read that right. A digital marketing shop that thinks in terms of years. At the beginning of our engagement, and once a year thereafter, we collaborate with you to set big goals that will help make sure your business grows and thrives over the long term.
Monthly Report & Adjustment Meeting
Once the plan is up and running, we meet monthly to report on metrics, assess the effectiveness of every tactic, and make any necessary adjustments. We apply diagnostics across platforms to inform the totality of our strategy, so the sum is greater than its parts.
Quarterly Planning Meeting
Big goals are great, but getting there requires a step-by-step plan. Once we are aligned on objectives, we write up a detailed quarterly plan that breaks down the exact tactics we will use to move the needle on your KPIs.
Weekly Status Call
Once a week, we gather around our screens to check in, run the numbers, review next week’s plan, pitch new ideas, and ask the tough questions. We pull in experts from across the agency as needed to make sure we’re seeing the big picture.

What Are the Digital Marketing Tactics?

We tackle digital marketing through a universal strategy focused on impact. We found that we needed an in-house team who can build out the front end and guide all of the integrations on the backend. When these tactics are used together, they create a holistic approach to getting your business more leads. They build a solid digital marketing framework.

Here are some of the digital marketing tactics we employ:

Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Marketing
Webinar Production
Email Marketing
Content Marketing (Blogging & Article Writing)
Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
Social Media Marketing
Video Production
Website Design A/B Testing
Landing Page Strategy
Call-To-Action Strategy
Link Building/Earning
Infographic Design
Marketing Automation
Lead Nurture Strategy
Public Relations (PR)

Vital’s Approach to Digital Marketing.

We take a unique, holistic approach to digital marketing, leveraging our multidisciplinary expertise to help you grow your business.

#1. Build a Strong Foundation

We aren’t just creating content or running a paid ad for the sake of doing so. Instead, we work to understand your audience’s challenges and pain points, identify keyword opportunities, and create tailor-made content that positions your business as their best solution. We often hear of companies that give up on content too early. But if it’s created strategically, that content could always work a little harder for your business.

#2. Plan for Long Term Success

Foundations do more than just provide a base. They insulate, fight moisture, and prevent shifting and settling from the earth. Well-made foundations should last forever. A strong digital marketing foundation is no different. It generates brand awareness, drives traffic, and guides leads through your funnel to the decision-making stage. And, it sets your business up for a lifetime of success.

#3. Create a Holistic Strategy

In order to achieve exponential growth, your strategy must be holistic. Each element of digital marketing dovetails. For example, if you’re writing a blog, that single article could have a ton of SEO value to improve your ranking; inspire an awesome email marketing campaign; become an optimal place to drive your paid ads; and present an ideal opportunity to house premium content that nudges prospective buyers toward the decision-making stage of their journey.

#4. Connect Your Channels

Imagine if none of these digital marketing pieces worked in tandem? It would be so unproductive (and expensive) for your business to navigate. When you’re aware of the connectivity and constantly leveraging each channel efficiently, you’re utilizing a solid digital marketing foundation. And that solid foundation ensures that you can create the right baseline metrics, measure those outcomes, and hit your goals. Again, and again. That’s where we come in.

#5. Future-Proof Your Business

Without a solid digital marketing foundation, your business won’t withstand economic crises or grow as effectively. Not to mention, why spend money on paid advertising if there’s no place to send the traffic or no strategy to nurture the leads once they’ve arrived?

#6. Optimize Your Content

At Vital, we continually optimize your content. Whether it’s a video, blog, or an eBook. We build links with industry thought leaders. Then, frequently monitor and measure that content to make sure it’s successful. We analyze the traffic, the conversions. If there’s traffic without conversions, what can we do about it? Let’s adjust the on-page call to action. Then, we’ll measure again. With this approach, every piece of content becomes an asset. And eventually, your brand becomes the solution of choice.

Essential Reading

Marketing Plan Templates

When a marketing plan is done right, it can be one of the most valuable assets your marketing department has. That’s why we created a marketing plan template with accompanying excel calendars to help you plan and track throughout the year.

Get the Template

6 Steps to Creating Great Website Navigation Vitalian | Nail Your Website’s Navigation

Program Structure

The program is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom digital marketing plan to reach your business goals, and then we build your foundation.

Assessment

First, we conduct a series of audits across your outbound efforts and your current digital marketing activities (SEO, content, email, social, PPC, automation) to identify opportunities. After we’ve gathered the data, we evaluate the competition’s digital marketing landscape to discover your business’ competitive edge.

Planning

Building upon this insight, we create a customized plan based on your company, your competition, your industry, and your goals. The initial strategic plan we provide outlines the tactics to be implemented over the following 12 months.

Building your foundation

Next, we build and upgrade your digital marketing foundation. From website to social media, email to CMS; if it’s broken, inadequate, or non-existent, we fix and optimize it. Whether that means a new website, curating an email list, or SEO implementation, it all needs to be right to maximize your ROI. Can you build a house without a foundation? Sure. Can it withstand storms and support your family’s growth? No. And the same goes for your company’s digital marketing strategy. A lot of marketing frameworks dive right into creating traffic and generating leads. But that’s like building walls and installing doors before you take the time to lay a proper foundation for your house.

How do we track progress?

We firmly believe that “what you cannot measure, you cannot improve.” So, we provide monthly comprehensive reports. These reports detail our progress toward your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed, and even phone calls to your sales number. We also review the following month’s plan (broken into a monthly calendar of tactics and tasks) and conduct weekly check-in meetings to ensure that all projects stay on track.

Who do I work with?

You will have a full, dedicated team of digital marketing professionals committed to your business.

The Investment

The pricing structure for your digital marketing strategy is designed to maximize ROI.

A typical digital client works with Vital on a monthly basis and invests between $5,000 and $25,000 per month into their digital marketing program. The investment level determines how many hours per month are available for our team to develop and execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to achieve them.

The Results

Our clients have seen notable lead and revenue growth over the years. Here are just a few case studies that provide a step-by-step breakdown of how our digital marketing program contributed to business growth.

Manufacturing Company Sees 182% Increase In Leads in 7 Months

Read the Case Study

Home Construction and Real Estate Development Company Sees 77% Increase in Leads

Read the Case Study

Some of our happy Digital Marketing Clients

Want to Get a Digital Marketing Services Proposal from Vital?

Think we might be a good fit? Let’s talk about it. Fill out the form on this page and we’ll set up a call to see if we can help.

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