Written by: Emma Pearson
At Vital we’re our own best inbound marketing case study. You can ask us where we rank for traffic, how many leads we get per month, what our next blog post will be, how to get a higher conversion rate, how to get ROI on social media and we won’t just tell you the answer but we’ll prove it with analysis, reporting and results. Yes, I said it, “ROI on social media”! Our CEO loves us! He’s also become pretty fond of inbound marketing strategy.
That’s why we love inbound marketing strategy, it’s highly analytical, there’s no ambiguity… that’s how we know we’re good at it too. Vital get’s more traffic than any agency north of New York City, NY and we’re a top digital marketing company on the web.
Most of all inbound marketing strategy is fun. It’s fun because it works, it promotes transparency and it’s transformed our agency. What’s that mean to our inbound team, we have the fastest growing department at Vital, job security, bigger budgets etc…. Those poor saps in the outbound department, I hope that’s not you.
And even if it is you, there’s still time to make the strategies, heck you might even still get inbound marketing hero status because this stuff works. No more ambiguous conversations about whose logo is better, whose ad is better, which dying form of media is still working. Inbound Marketing strategy is all about converting, measurement, analysis and results and if you’re good at it you’ll transform your company. Why? Because a mature inbound marketing strategy gets 750% more leads than traditional outbound marketing.
But try to sell that to your boss. He/She’s likely been wasting money on Social Media, PPC and SEO for years and seeing similar results to traditional outbound.
Here’s why. When you approach the web like you did traditional outbound you get the same high volume low conversion results. Just checking the box of Social Media, Email, Website, SEO, PPC, etc. like you did with outbound marketing will get you the same old results. The ground breaking, window shattering, unlike anything you’ve ever seen before results are only achieved when you tie these disciplines together under a cohesive digital strategy with an agency who understands what they’re doing. This approach is what we call “inbound marketing strategy” and we can’t wait to show you the light!
Be a hero, take your company to new heights with an Inbound Marketing Strategy.